Celtic has the highest season ticket revenue, the biggest kit deal and the largest bank balance in Scottish football. It’s time the Celtic Board used all of that to our advantage…
For many years now Celtic Football Club has established themselves as not only the best in Scotland on the pitch, but off it also.
We have the biggest stadium hence the biggest season ticket sales. Our kit deal is the most lucrative ever in this country with merchandise sales through the roof, and aided by three straight years of automatic Champions league qualifications this equate to us naturally boasting the biggest bank balance.
Throw in massive transfer outgoings, and turnover is unsurprisingly at a record high so we are in a very healthy position off the park as well as on it.
A financial powerhouse
The only problem though is that we don’t seem to act like a financial powerhouse. There really is no excuses as we have the means to secure the domestic dominance we have been so used to for several more years.
We also have the means to compete in Europe, and by competing, I don’t mean winning the Champions League or even reaching the latter stages, but holding our own in the group stages and maybe qualifying for the last 16, or at a last resort a run in the Europa league.
There can be no excuses, we have all the tools to further enhance our dominance and improve on the European scene. It’s time we used it to our advantage.
Brendan’s European target was not met
When Brendan Rodgers returned to Celtic he talked about making an impact in European football in his second spell in charge. His first season delivered a double but no real progress on the European front, and his own target of European football after Christmas was not met.
The new target has to be qualification from the new format group stages of the Champions League to progress to the knock-out stages and of course to retain the Scottish Premiership title. The other two cups are of course important too but are lower priorities.
To achieve these objectives Brendan has to bring in his own players, experienced, quality signing that have been talked about for the best part of a year. None have come through the door yet and the clock is ticking.
Just an Ordinary Bhoy
Morning Gossip: Interesting talk overnight of Brendan laying down the law. Some at Celtic still want punts on prospects for future sell on IE the current model. Brendan looking for much smaller 1st team squad with experience added in this window. Who will win? HH pic.twitter.com/Iq7GINCSRx
— Celtic Gossip (@CelticGossip) June 29, 2024
