Reaching Champions League knock-out rounds must be Celtic’s target

Celtic has the highest season ticket revenue, the biggest kit deal and the largest bank balance in Scottish football. It’s time the Celtic Board used all of that to our advantage…

New Celtic manager Brendan Rodgers with Peter Lawwell and Michael Nicholson at Celtic Park on June 23, 2023. (Photo by Ian MacNicol/Getty Images)

For many years now Celtic Football Club has established themselves as not only the best in Scotland on the pitch, but off it also.

We have the biggest stadium hence the biggest season ticket sales. Our kit deal is the most lucrative ever in this country with merchandise sales through the roof, and aided by three straight years of automatic Champions league qualifications this equate to us naturally boasting the biggest bank balance.

Throw in massive transfer outgoings, and turnover is unsurprisingly at a record high so we are in a very healthy position off the park as well as on it.

A financial powerhouse

Celtic FC Legends v Borussia Dortmund Legends – James Forrest and Celtic manager Brendan Rodgers carry the Scottish Cup and the SPL trophy onto the field before the charity match at Celtic Park on Sunday May 26, 2024. Photo Robert Perry

The only problem though is that we don’t seem to act like a financial powerhouse. There really is no excuses as we have the means to secure the domestic dominance we have been so used to for several more years.

We also have the means to compete in Europe, and by competing, I don’t mean winning the Champions League or even reaching the latter stages, but holding our own in the group stages and maybe qualifying for the last 16, or at a last resort a run in the Europa league.

There can be no excuses, we have all the tools to further enhance our dominance and improve on the European scene. It’s time we used it to our advantage.

Brendan’s European target was not met 

When Brendan Rodgers returned to Celtic he talked about making an impact in European football in his second spell in charge. His first season delivered a double but no real progress on the European front, and his own target of European football after Christmas was not met.

The new target has to be qualification from the new format group stages of the Champions League to progress to the knock-out stages and of course to retain the Scottish Premiership title. The other two cups are of course important too but are lower priorities.

To achieve these objectives Brendan has to bring in his own players, experienced, quality signing that have been talked about for the best part of a year.  None have come through the door yet and the clock is ticking.

Just an Ordinary Bhoy

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